Writing, Editing &
Creative Services Since 1997

"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

- William Bernbach


Universal Insurance Solutions

Project Excerpt:

WOULD YOU BUY SECURITY AND PEACE OF MIND OFF THE INTERNET without a personal consultation?

Online, you’ll find countless insurance “brokers” that promise small businesses and individuals impossibly dirt-cheap premiums for health, life, disability, and long-term care insurance. Universal Insurance Solutions – UIS – won’t insult you with low-priced carrots on a stick. We tell it like it is, setting realistic expectations for small business owners, individuals, and families.

And we provide something else that the internet can never duplicate: personal, convenient, and friendly service at your doorstep.

Project Description:

Universal Insurance Solutions came to KL Marketing Communications in need of a simple brochure that summarized all of its services. The result was a well-organized, attractive tri-fold whose tagline spoke directly to the company’s commitment to tailor-made plans at affordable prices. The owner’s ultimate goal is to cut through the confusion that permeates the insurance industry in a personal, approachable style. We accomplished this with positive images, inviting colors, and no-nonsense copy.