Writing, Editing &
Creative Services Since 1997

"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

- William Bernbach

Mark Gerard’s Therapeutic Massage E-Newsletter

Project Excerpt:

“So what exactly is plantar fasciitis?

“First, the basics: Fascia is a connective tissue that binds together muscles or bones. Plantar fascia is found on the underside of the foot. It starts at the heel bone and fans out the length of the foot, ending at each toe. Its job is to keep all the foot’s intricate bone structures in place. Simple, right? Think of it as a stabilizer for the continual pressure we put on our feet as we walk or run. When the plantar fascia swells up (the “itis” in “fasciitis”), it tightens like an overstretched rubber band, resulting in sometimes excruciating pain.”

Project Description:

Last year, the owner of Mark Gerards Therapeutic Massage approached us about writing a bi-monthly e-newsletter for his clients. As someone who is passionate about helping others, he wanted to educate clients about the various physical conditions he sees day to day.  As a businessman, he knew that regular contact with them would keep his magic hands on their minds whenever they felt those aches and pains. But Mark also wanted his content to reflect his personality. He wanted to bring his philosophies about the spirit and peaceful ways of being to his newsletter. So we built his newsletter around two themes: one for the body, and one for the spirit.