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"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

- William Bernbach

Mark Gerard’s Therapeutic Massage E-Newsletter

Project Excerpt:

“So what exactly is plantar fasciitis?

“First, the basics: Fascia is a connective tissue that binds together muscles or bones. Plantar fascia is found on the underside of the foot. It starts at the heel bone and fans out the length of the foot, ending at each toe. Its job is to keep all the foot’s intricate bone structures in place. Simple, right? Think of it as a stabilizer for the continual pressure we put on our feet as we walk or run. When the plantar fascia swells up (the “itis” in “fasciitis”), it tightens like an overstretched rubber band, resulting in sometimes excruciating pain.”

Project Description: