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"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

- William Bernbach

Excerpts: Promotional E-Mails

Travel in a Rough Economy

Travel in a Rough Economy
“What do you value?  I don’t know about you, but this question has been on my mind a lot the past several months amidst news of layoffs, greedy corporate bonuses, and a hotly debated stimulus package. When times are tough, I think we all tend to take stock of what we hold most dear. “Family, […]