Writing, Editing &
Creative Services Since 1997

"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

- William Bernbach


Excerpts: Editorial Content

Mark Gerard’s Therapeutic Massage E-Newsletter

Mark Gerard’s Therapeutic Massage E-Newsletter
“So what exactly is plantar fasciitis? “First, the basics: Fascia is a connective tissue that binds together muscles or bones. Plantar fascia is found on the underside of the foot. It starts at the heel bone and fans out the length of the foot, ending at each toe. Its job is to keep all the [...]

Legacies of Pharoahs

Legacies of Pharoahs
“I never thought I would lay my eyes on them in my lifetime. Certainly not from this vantage point. From up here, they look like dusty tchotchkes or a trio of pyramidal stone sentries placed strategically by pharaohs to stand watch over Cairo, sprawling out to their east. And to their west: endless miles of [...]

Philosophy of Wine

Philosophy of Wine
“… some of the casks had years scribbled on them to mark when they were filled—2005 or 2002. And that simple detail—chalk on a barrel—revealed to me everything about Vittorio Innocenti’s philosophy of wine. “When I asked which philosopher he most identified with, Vittorio told me St. Francis of Assisi, whose revered namesake city clings to [...]

Boston Ballet: Leslie Woodies Profile

Boston Ballet: Leslie Woodies Profile
“Leslie teaches many genres of dance, but she sees little difference in what makes a dance work. Commitment and intensity are key, she says, whether in musical theater, hip-hop, tap, or ballet. She’ll also tell you that mastering commitment and discipline in dance is solid preparation for anything in life. Leslie knows this firsthand. Ten [...]