Writing, Editing &
Creative Services Since 1997

"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

- William Bernbach


Excerpts: Direct Mail Packages

“Myth” Letter Campaign

“Myth” Letter Campaign
“Matt is an exemplary clinician.  And we discover more each day that he is also, as another patient put it, “a Certified Human Being.”  For Matt, the road to recovery is equal parts physical therapy and deep compassion.  More than this, Matt leads a small and exacting team of therapists who, like him, bring a [...]

Ancient Civilizations of the Red Sea

Ancient Civilizations of the Red Sea
“Imagine tracing the routes of prophets and pilgrims, by land and by sea. You marvel at a once-mighty lost city carved into the rose-red earth. Explore Roman ruins that seem misplaced in this most holy of places. Set a Red Sea course for the ancient shores of Arabia once defended by [...]

Legacies of Pharoahs

Legacies of Pharoahs
“I never thought I would lay my eyes on them in my lifetime. Certainly not from this vantage point. From up here, they look like dusty tchotchkes or a trio of pyramidal stone sentries placed strategically by pharaohs to stand watch over Cairo, sprawling out to their east. And to their west: endless miles of [...]

The Astonishing Great Rivers of Europe

The Astonishing Great Rivers of Europe
“It happens every time we join Grand Circle travelers aboard one of our river ships: we are astonished. “Take our Great Rivers of Europe River Cruise, for instance. Within just two weeks, we marveled at the Cologne cathedral, an architectural master­piece that took 600 years to build … laid our eyes on the oldest surviving [...]

The Seine: Paris to Normandy

The Seine: Paris to Normandy
“You’ll discover Paris from the perfect vantage point, the graceful Seine, during a special cruise through the city’s heart. Then sail into a lovely countryside where light plays soft on quiet riverbanks, and where you’ll come to understand how this river has inspired great artists from Renoir to Van Gogh. Pay a visit to Claude [...]

Preemptive Cancellation Letter

Preemptive Cancellation Letter
“The Nile River always seemed out of my reach, so I really couldn’t believe it when I was actually sailing its waters. For me, it was a mystical experience. Lush, tropical farmland lines the water’s shores. And beyond the palm trees, desert hills roll into nowhere, like lands yet to be explored. “But that’s not Egypt’s [...]