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"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

- William Bernbach


Excerpts: Destination Marketing

Legacies of Pharoahs

Legacies of Pharoahs
“I never thought I would lay my eyes on them in my lifetime. Certainly not from this vantage point. From up here, they look like dusty tchotchkes or a trio of pyramidal stone sentries placed strategically by pharaohs to stand watch over Cairo, sprawling out to their east. And to their west: endless miles of [...]

Guatemala: Soul of the Earth

Guatemala: Soul of the Earth
“Astounding archaeology. At the ruins of Tikal, 3,000 structures – temples, pyramids, tombs, ball courts – dot the 1,700-year-old site, once home to 100,000 Mayans. Yaxha rests on the shores of its namesake lake, slowly revealing its secrets to excavators still. These spectacular sites were home to an advanced society of priests, artisans, and astronomers, [...]

The Seine: Paris to Normandy

The Seine: Paris to Normandy
“You’ll discover Paris from the perfect vantage point, the graceful Seine, during a special cruise through the city’s heart. Then sail into a lovely countryside where light plays soft on quiet riverbanks, and where you’ll come to understand how this river has inspired great artists from Renoir to Van Gogh. Pay a visit to Claude [...]

Preemptive Cancellation Letter

Preemptive Cancellation Letter
“The Nile River always seemed out of my reach, so I really couldn’t believe it when I was actually sailing its waters. For me, it was a mystical experience. Lush, tropical farmland lines the water’s shores. And beyond the palm trees, desert hills roll into nowhere, like lands yet to be explored. “But that’s not Egypt’s [...]

Syria & Jordan

Syria & Jordan
“It has been more than 50 years since travelers explored Syria’s exquisite, ancient wonders and breathtaking natural beauty. In this land unmarred by tourism, a six-millennia-old metropolis called Damascus is the longest inhabited city on earth. Entire ancient cities stand preserved in the desert sands of Palmyra and Resafa. Crusader castles lord over a striking [...]