Writing, Editing &
Creative Services Since 1997

"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

- William Bernbach


Excerpts: Brand and Creative Development

Wallace Web Works

Wallace Web Works
“OUR Personal Touch, YOUR Personal Site “We’ve always felt that there’s something missing from web design services – the personal touch. And that’s a shame, because your website is a highly personal expression of you and your business. That’s why we take the time to get to know both your business and you. Because when […]

Alpha Investment Advisors

Alpha Investment Advisors
“YOU LIVE YOUR LIFE. WE GROW YOUR MONEY. You’re intelligent … successful … savvy, even.  And if you chose to make time for it in your life, you could track the rise and fall of economies, keep pace with an ever-changing market, and hunt down the best low-cost financial products available. We know you could […]

“Myth” Letter Campaign

“Myth” Letter Campaign
“Matt is an exemplary clinician.  And we discover more each day that he is also, as another patient put it, “a Certified Human Being.”  For Matt, the road to recovery is equal parts physical therapy and deep compassion.  More than this, Matt leads a small and exacting team of therapists who, like him, bring a […]

Viking Ocean Cruises

Viking Ocean Cruises
Over the last several years, KL Marketing Communications has provided content for Viking as the company — long celebrated for their river cruise brand — has rolled out their worldwide ocean cruises. We have written for multiple channels to support various marketing efforts: catalog, website, email, long-form destination profiles, pre-departure materials, onboard collateral and signage, […]

Universal Insurance Solutions

Universal Insurance Solutions
WOULD YOU BUY SECURITY AND PEACE OF MIND OFF THE INTERNET – without a personal consultation? Online, you’ll find countless insurance “brokers” that promise small businesses and individuals impossibly dirt-cheap premiums for health, life, disability, and long-term care insurance. Universal Insurance Solutions – UIS – won’t insult you with low-priced carrots on a stick. We […]

Mark Gerard’s Therapeutic Massage E-Newsletter

Mark Gerard’s Therapeutic Massage E-Newsletter
“So what exactly is plantar fasciitis? “First, the basics: Fascia is a connective tissue that binds together muscles or bones. Plantar fascia is found on the underside of the foot. It starts at the heel bone and fans out the length of the foot, ending at each toe. Its job is to keep all the […]

Sonesta Hotels

Sonesta Hotels
The Sonesta brand of hotels — Royal Sonesta, Sonesta Hotels & Resorts, and Sonesta ES Suites — has relied on KL Marketing Communications to write e-newsletter content that is distributed monthly to their rewards-program members and meeting planners. Content varies from sales offers and seasonal specials to community outreach initiatives and destination marketing. We have […]

Ancient Civilizations of the Red Sea

Ancient Civilizations of the Red Sea
“Imagine tracing the routes of prophets and pilgrims, by land and by sea. You marvel at a once-mighty lost city carved into the rose-red earth. Explore Roman ruins that seem misplaced in this most holy of places. Set a Red Sea course for the ancient shores of Arabia once defended by an Englishman named Lawrence. […]

The Astonishing Great Rivers of Europe

The Astonishing Great Rivers of Europe
“It happens every time we join Grand Circle travelers aboard one of our river ships: we are astonished. “Take our Great Rivers of Europe River Cruise, for instance. Within just two weeks, we marveled at the Cologne cathedral, an architectural master­piece that took 600 years to build … laid our eyes on the oldest surviving […]

The Seine: Paris to Normandy

The Seine: Paris to Normandy
“You’ll discover Paris from the perfect vantage point, the graceful Seine, during a special cruise through the city’s heart. Then sail into a lovely countryside where light plays soft on quiet riverbanks, and where you’ll come to understand how this river has inspired great artists from Renoir to Van Gogh. Pay a visit to Claude […]