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"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

- William Bernbach


Excerpts: Blogs

Mark Gerard’s Therapeutic Massage E-Newsletter

Mark Gerard’s Therapeutic Massage E-Newsletter
“So what exactly is plantar fasciitis? “First, the basics: Fascia is a connective tissue that binds together muscles or bones. Plantar fascia is found on the underside of the foot. It starts at the heel bone and fans out the length of the foot, ending at each toe. Its job is to keep all the […]

Philosophy of Wine

Philosophy of Wine
“… some of the casks had years scribbled on them to mark when they were filled—2005 or 2002. And that simple detail—chalk on a barrel—revealed to me everything about Vittorio Innocenti’s philosophy of wine. “When I asked which philosopher he most identified with, Vittorio told me St. Francis of Assisi, whose revered namesake city clings […]