Writing, Editing &
Creative Services Since 1997

"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

- William Bernbach

About Ken Lovering

Ken Lovering is the solopreneur behind KL Marketing Communications. Since 1997, he has sharpened his advertising and copywriting skills crafting direct-mail, catalog, and marketing packages for the travel industry. He has also written for the health and wellness, trades, insurance, and finance industries.

An award-winning writer, Ken held the position of Copy Director at Grand Circle Travel and Overseas Adventure Travel, writing and editing travel-focused copy for destinations ranging from Australia to Zimbabwe. He is the author of Boston’s Green Pathways, a downloadable walking tour of the city available from Tours4Mobile.com, and has contributed to WCAP-AM’s Travel Talk Show in the Merrimack Valley of Massachusetts. He holds a B.A. in Psychology and an M.F.A in Creative Writing, and has taught Travel Writing at the Worcester Art Museum, near his home in Central Massachusetts.

When he is not offering his writing, editing, and creative services to clients, you can find him bicycling the back roads of Vermont, running, and reading.

Professional Associations

  • Member of the Society for Professional Communicators
  • Member of the International Travel Writers & Photographers Association
  • Member of Business Network International, Massachusetts Chapter


  • “Boston’s Green Pathways” Visual Travel Tours
  • Travel E-Guide Series, Travel on a Dime Now
  • “A group shore tour–or not?”  Boston Globe
  • “The Apartment Hunt”  Boston Phoenix
  • “Public Good-byes”  Boston Phoenix
  • Monthly column.  Stonewall News Northwest, Spokane, WA.
  • “Ruminations of a Bookseller”  Boston Book Review
  • Various book reviews.  Boston Book Review


“If He Cries, They Kill Him”   Personal Travel Narrative

  • 2nd Prize Winner of Book Passage Annual Travel Writing Contest, San Francisco
  • 2009 Solas Award, Silver Prize in Travel Memoir Category

“Weddings,” Short Story, Winner of UMass Literary Society Competition




Professional Associations